By prasad, on 
August 3rd, 2010If this Nielson report is true, then either the Blackberry user base are the most fickle minded of the lot, or the Blackberry OS user experience leaves a lot to be desired.
The report highlights several aspects of the US Smartphone market. Some highlights below:
- Blackberry retains its lead in smartphone user market share at 35%. It is closely followed by Apple iOS at 28%, Microsoft Windows Mobile at 15% and Android at 13%.
- The Blackberry user base also seems to be growing the fastest acquiring 33% of new users. Android is fast gaining ground at 27%, with Apple iOS at 23%, and MS Windows Mobile at just 13%.
If you thought all was well with Blackberry leading on all counts, here is where the cookie crumbles. Only 42% of the Blackberry users were like to remain so, While Apple iOS and Android are likely to retain 89% and 71% of their existing user base.
And since Blackberry’s current user base was the largest, they are also likely to fall the hardest loosing 58% of its user base to other OSes when the users upgrade their handsets.
[...] the RIM handset users to play around with, it would be interesting to see if it helps arrest the downward slide that Blackberry has been seeing in the Smartphone OS market share [...]